PEOPLE BUY FROM PEOPLE
This is accepted as a universal truth in business, even in this world of digital marketing and online selling, it still holds true. Although, as our online presence increasingly becomes important, adding that human touch becomes trickier. But not impossible…
Today, more than ever, having a professional, quality headshot is crucial (and expected) in the business world. It is your first line of introduction to new clients and your chance to provide a human touch to the service you’re supplying. Investing in a high quality headshot is a worthy investment in yourself and your brand
BLOW THE COMPETITION AWAY
Very few of us now do something nobody else does, so we all have competition. Competition that competes on price, location, quality and in so many other ways. In this crowded business arena, it can be difficult to differentiate and build your own identity. However, as a person and an individual you are unique. I guarantee that not one other person who walks on this planet is the same as you, and similarly they will not run your business the same way you do. You are what makes your business unique!
What better way to stand out from the crowd than to celebrate your own individuality? Trust me, a professional, natural headshot with your beaming smile will make all the difference to standing out from the crowd.
MIRROR, MIRROR ON THE WALL…
Clothing can have a huge impact on how you come across in a photo. The wrong colour, print, and cut can all bring a good photo down. I believe you should dress as you would for your work environment. It will come across more natural and more importantly you will feel comfortable. Choosing colours that flatter your skin tone and hair colour will give you that natural, confident glow.
I’m always on hand to provide advice on the best type of clothing and colours to wear. This is professional advice you wouldn’t get with a selfie….
PUT THOSE STOCK PHOTOS DOWN
Don’t fall into the stock photo trap. It’s like putting a uniform on your business that every other business in the world shares – the complete opposite to standing out! One of the greatest benefits of custom photography is that it presents you with the opportunity to show visitors something they’ve never seen before. Potential customers visiting your website for the first time should be WOWED! This just isn’t possible with stock photos as they are used over and over again…
LOCATION, LOCATION, LOCATION!
In the past a headshot was usually a portrait taken in a photographic studio setting. It was nearly always shot against a plain white background with artificial light. Everyone looked the same. It was dull and quite frankly imitating for those having their photo taken. Then slowly people started to move towards location headshots, where they would use the environment as the background and usually shot with a natural light. People finally had photos that were unique to them, which stood out from the competition – it was a HUGE step forward.
It’s important to choose your location wisely, somewhere that will bring character and individuality to the end result. Let the surrounding environment tell your brand story – putting your portrait into context. I’m always happy to discuss the location for your headshot, ahead of time. Ensuring we find somewhere you feel relaxed and comfortable.
Smiling photos are an easy way to make clients comfortable with you and your business within seconds. When someone is browsing your socials or your website, a cheerful, smiling photo can help them make a positive connection. Remember – ‘people buy from people’, never underestimate that!
If you would like to know more about my natural headshots, please explore my website, or reach out to me at michelle@michellemorris.co.uk. If you would like to regularly receive my newsletters and blogs please join my VIP list (you’ll get first dibs to offers and promotions).
